如何把群众文化事业作为西部大开发的优先战略是引起人们广泛关注的问题。文章分析了西部地区群众文化的现状以及西部大开发给西部地区群众文化的发展带来的新机遇 ,提出要发挥西部地区群众文化特色 ,促进其创新和发展。 How to regard the cause of mass culture as a priority strategy for the development of the western region is a matter that has aroused widespread concern. The article analyzes the current situation of the mass culture in the western region and the new opportunities brought by the development of the western region for the mass culture in the western region. It proposes that the mass culture in the western region should be brought into play to promote its innovation and development.