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社区居民体育消费群体作为体育市场的重要部分,其消费意识、消费行为、消费水平和消费结构等,在很大程度上影响和制约着体育市场扣体育产业化的发展。本文通过问卷高调查、文献资料和数理统计等综合研究方法,对现阶段我省长沙、株洲、湘潭三市城市社区体育消费群体的体育消费特征现状进行了调查研究、分析,初步探讨了城市社区体育消费者健身消费在三市的发展前景及对体育产业化的启示。
Community residents sports consumer groups as an important part of the sports market, its consumer awareness, consumer behavior, consumption levels and consumption structure, to a large extent, affect and restrict the development of the sports market deduction of sports industry. In this paper, through questionnaire survey, literature and mathematical statistics and other comprehensive research methods, the current situation of Changsha City, Zhuzhou City, Xiangtan City, sports consumptive groups in three cities in the current situation of consumer behavior were investigated and analyzed, initially explored the urban community Prospects of Sports Consumers’ Consumption in Three Cities and Its Inspiration to Sports Industrialization.