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陕西一套目前的年广告收入大约为1.1亿元,按照每年递增10%的要求,5年后,一套的广告收入应不低于1.7亿元。一套目前正在整合,经过“生产关系”调整之后,“生产力”必然得到极大解放,这为实现1.7亿元的目标,提供了绝佳的条件。眼下的关键是,一套必须精准分析竞争环境,确立科学高效的竞争策略。一、从竞争环境看陕西一套的不足(一)从竞争对手看陕西一套的问题明确竞争对手、研究竞争对手、分析竞争对手,
Shaanxi set a current annual advertising revenue of about 110 million yuan, according to an annual increase of 10% of the requirements, 5 years later, a set of advertising revenue should not be less than 170 million yuan. After the adjustment of “production relations ”, “productivity ” will inevitably be greatly liberated, which provides an excellent condition for achieving the goal of 170 million yuan. Right now the key is that one must accurately analyze the competitive environment and establish a scientific and efficient competitive strategy. First, from the competitive environment to see a set of deficiencies in Shaanxi (A) from a competitor to see a set of issues Shaanxi clear competitors, research competitors, analysis of competitors,