2003—2005年电视剧在全国市场上保持了平均36.5%的收视份额和60%以上的广告承载量,许多电视台不谋而合地奉行“电视剧兴台”策略,以抢占电视剧资源作为收获“眼球经济”的主要手段。近年来一直凭借区域化优势,依赖本土化生存的城市电视台,在中央台、省级台强大的电视剧逼迫式、垄断性攻势下,应该探索出一条富有地域特色、个性化的电视剧差异化竞争路子。 2003-2005 TV series in the national market has maintained an average of 36.5% of the viewing share and more than 60% of the advertising load, many television coincidentally pursue the “TV series” strategy to seize the drama resources as a harvest “Eyeball economy” the main means. In recent years, urban television stations that rely on their regional advantages and rely on their own localization have been encouraged to explore a differentiated competitive route featuring local characteristics and personalized TV drama under the persecution of monopoly power and the monopoly offensive of Taiwan’s central and provincial-level Taiwan TV stations. .