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王旭光,男,现年38岁,南开大学社会学硕士研究生,曾任北大方正天津公司总经理,四川金路集团董事,现为四川绵阳丰谷酒业公司总经理。对于白酒,王旭光坦称自己是个“外行”,但他同时指出,“营销工作是相通的,只不过针对不同的产品罢了”。也许正应了那句老话“他山之石,可以攻玉”,进入丰谷不到一年的王旭光,让曾经不温不火的丰谷在2001年着实火了一把,不仅销售收入在全国白酒界一片愁云惨淡的大气候下增长了9.8％,
Wang Xuguang, male, 38 years old, holds a master’s degree in sociology from Nankai University. He used to be the general manager of Peking University Founder Tianjin, and the director of Sichuan Jinlu Group. He is currently the general manager of Sichuan Mianyang Fenggu Wine Company. For liquor, Wang Xuguang admitted that he was an “outsider”, but he also pointed out that “marketing work is the same, but only for different products.” Perhaps the old saying “Heshan Stone can be used to attack jade”, and Wang Xuguang, who has been in Fenggu for less than a year, allowed Feng Gu, who had been tepid, to make a real fire in 2001, not only in sales revenue. The national liquor industry has grown by 9.8% under a cloudless climate.