我国正致力于发展社会主义市场经济,中国经济与世界经济的联系日益加深,并成为世界经济格局中一支越来越重要的力量。同时,随着我国对外开放的深入,不仅大量的国外商品和资本进入中国市场,也有越来越多的国外品牌涌入中国市场,与中国的品牌尤其是名牌展开了一场空前的竞争。在这场激烈的“品牌争战”中,我国不少品牌,其中不乏历史悠久,市场广阔的名牌被国外名牌取代、消灭了,这种现象几乎遍及各行各业,应当引起我们的重视。可以说,国际上的一些大公司为了其在中国的永久利益,正有计划有目标的取代中国的名牌。对此,我们应保持清醒认识。 My country is devoted to the development of a socialist market economy. The link between China’s economy and the world economy has deepened and has become an increasingly important force in the world economic structure. At the same time, with the deepening of China’s opening up, not only have a large number of foreign goods and capital entered the Chinese market, but also more and more foreign brands have flooded into the Chinese market, opening an unprecedented competition with Chinese brands, especially famous brands. In this fierce “brand war ”, many of our brands, many of them have a long history, the market is a brand name brand replaced by foreign, eliminated, this phenomenon is widespread in all walks of life, it should arouse our attention. It can be said that some large international companies are planning to have the goal of replacing China’s brand names for their permanent benefits in China. In this regard, we should keep a clear understanding.