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“80后”是伴随着改革开放成长起来的第一代,“90后”是伴随着网络发展成长起来的新一代,虽然成长背景各有不同,但他们正在成为当下乃至下个啤酒黄金消费十年的主力军,他们所拥有的巨大消费潜力正在吸引着越来越多的啤酒品牌争相抢占年轻化市场的先机。在此引申出关于啤酒品牌年轻化塑造之路的一些有意义的思考。
“After 80s ” is the first generation that grew up with the reform and opening up. “After 90s ” is a new generation with the development of the network. Although the background of growth is different, they are becoming the next and the next Beer gold consumption of the main force of 10 years, they have great potential for consumption is attracting more and more beer brands competing to seize the younger market opportunities. Here to draw some of the beer brand on the road to shaping some of the meaningful thinking.