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如果说“攻城其下,攻心其上”“不战而屈人之兵”的营销战略堪称营销的最高境界,那么社会责任营销则是宝塔上的明珠。在这个喧嚣的年代,什么样的营销方式才是拨动消费者心灵最后一根琴弦的金手指呢?雅芳用社会责任营销演绎了“人品即牌品”的神话故事。雅芳将公司价值、愿景和社会责任最终与顾客价值联系在一起,使其企业价值和社会责任达到健康的平衡。雅芳这种通过营销活动来支持社会公益事业的发展,是一个很伟大的选择,也值得国内品牌揣摩借鉴。
If you say “under the siege, the heart of it” “” “no war and people ” marketing strategy called the highest level of marketing, then social responsibility marketing is the pearl on the pagoda. In this hustle and bustle era, what kind of marketing is the golden finger of the last string of consumers’ mind? Avon uses social responsibility marketing to deduce the myth of “character brand name card ”. Avon ultimately links corporate value, vision and social responsibility to customer value to achieve a healthy balance between corporate value and social responsibility. Avon this marketing campaign to support the development of social welfare, is a great choice, it is also worth the domestic brand try to figure out.