我研读过许多有关推销的书,那些书谈了种种推销技巧,有关推销的理论、经验总结、案例分析……推销员应该怎样进门,怎样微笑,怎样与顾客谈话……什么“爱达”公式、“迪伯达”公式……五花八门,令人眼花缭乱。作者讲得头头是道……读者读得津津有味。那些书是有一定道理的,一个推销员如果能够熟悉和掌握那些技巧,对推销工作确实有好处。我读了那些书,自我感觉“很有收获”。但是,读后掩卷深思,不禁使我有些怀疑:一些文化水平不高的人,从来未见过那些书的人,干不干推销?他们 I have studied many books related to sales promotion. These books talked about various marketing techniques, related theories, experiences, case studies of sales promotion, how the salesman should enter the door, how to smile, and how to talk with the customers. “Formulas,” “Diboda’s” formula ... are varied and dazzling. The author spoke eloquently... The reader read with relish. Those books are justified. A salesman who is familiar with and masters these skills will indeed benefit the promotion work. I read those books and I feel “really good”. However, after reading this book, I was deeply skeptical. I was skeptical: Some people with a low level of education, who had never seen those books, did not sell it? They