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许舜英的意识形态广告在中国广告界引起了轩然大波,戛纳广告节也再一次将绣球抛向了后现代主义广告。“后现代主义”这一当今最时尚的词汇,让中国广告人爱恨不得,西方社会对后现代主义的探讨使得这一问题越发地复杂化,纵深化和矛盾化。而中国的广告人在还未完全弄清楚广告的实质之前,却又面临着后现代主义的广告文化和创意的冲击。于是中国的广告文化在内外的夹击下,章法大乱,更显得尴尬不已。
Xu Shunying’s ideological ads caused an uproar in China’s advertising industry, Cannes Advertising Festival once again thrown hydrangeas post-modernist advertising. “Postmodernism ” is the most fashionable vocabulary of today, so that Chinese advertisers can not wait, the discussion of postmodernism in western society makes the issue more and more complicated, in-depth and contradictory. However, Chinese advertisers are still facing the impact of post-modern advertising culture and creativity before they have fully figured out the essence of advertising. So China’s advertising culture, both inside and outside the attack, the Constitution chaos, even more embarrassing.