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书刊名的创意,即书刊命名的艺术构思。作为赢得读者青睐之首因要素的书刊名,应是对书稿内容的提炼和升华,是立足于文稿内容的创新之花。
Book title of the creative, that art naming the book idea. As the first factor to win the favor of readers, the titles of books and journals should be the refinement and sublimation of the contents of the manuscript, which are based on the content of the manuscript.