快速变化的互联网行业,不断地催生出新鲜事物,自媒体就是这样。如今各类直播类节目席卷了整个网络视频界,越来越多的人开始使用移动终端收听用户自制的优质内容,随着《逻辑思维》、《晓松奇谈》、《宏观》等自媒体节目已经培养了大批忠实受众;网络直播平台如虎牙、斗鱼人气持续高涨,传统媒体话语权再次受到挑战。互联网UCG的繁荣背后,也在面临着诸多问题,本文旨在对于中国自媒体的现状进行分析,对其未来发展进行探讨,揭示出自媒体在空前繁荣过后将面临哪些的令人不安的状况。 The fast-changing Internet industry is constantly giving birth to new things, just as it is in the media. Nowadays, all kinds of live programs have swept the entire online video community. More and more people are using mobile terminals to listen to user-generated premium content. With self-media programs such as Logical Thinking, Xiao Song Qi Tan and Macro, Has trained a large number of loyal audience; webcast platforms such as Tiger teeth, fighting fish popularity continues to rise, the traditional media discourse right once again challenged. Behind the prosperity of Internet UCG is also facing many problems. The purpose of this paper is to analyze the status quo of China’s self-media, discuss its future development and reveal the disturbing situation that will come from the unprecedented prosperity of the media.