论文部分内容阅读
在现今的世界航空市场,对于军用运输机的需求量会越来越大,据美国智库“预测国际”的分析家预测,2015年至2019年五年间,世界航空市场将需要大约192架西方制造的军用运输机,总价值5152亿美元。专家还指出,洛克希德-马丁公司的市场占额为36.4%,欧中空中客车公司以28.9%的占比居第二位,波音公司位于第三位,占据市场份额12.4,其余部分由意大利阿莱尼亚-航空马基公司、巴西航空工业公司、德国道尔尼公司占据。基于此种市场形势,本文就飞机销售模式展开简要分析。
In today’s world aviation market, the demand for military transport aircraft will grow. According to analysts in the US think tank Predictor, the world aviation market will require about 192 Western nations in the five years from 2015 to 2019 Manufactured military transport aircraft, the total value of 515.2 billion US dollars. Experts also point out that Lockheed-Martin has a market share of 36.4%, EuroBUSC takes the second place with 28.9%, Boeing is the third with a market share of 12.4 and the rest from Italy Alenia - Air Markey, Embraer, Germany Dauney company. Based on this market situation, this article briefly analyzes the airplane sales model.