以微博、播客、论坛等为典型样本的社会化媒体的快速发展,公开宣布了媒介社会化时代的正式到来。目前,社会化媒介正逐渐成为越来越多的网民所赖以生存的信息环境,并深刻地影响了人们在现实生活中的的生活方式与认知行为。媒介社会化背景下信息的传播特点、内容提示、技术状态与公共心理等揭露了中国在经济社会双重转型时期面临的道德困境。即道德不但失去了对现实交往的规约能力,还被绑架成了虚拟舆论场域利益博弈的手段。为了解决当下有所趋恶的道德危机,应对社会化媒介进行广泛的道德自律与他律,推进媒介社会化道德建设。 With the rapid development of social media such as microblogging, podcasting and forums, the official announcement of the era of media socialization was officially announced. At present, the social media is gradually becoming the information environment that more and more Internet users depend on and profoundly affects people’s life style and cognitive behavior in real life. The characteristics of communication, content suggestion, technical status and public psychology in the context of media socialization expose the moral dilemma that China faces in the double transformation of economy and society. That is to say, morality not only loses its ability to regulate the reality of the exchanges, but also is kidnapped as a means of playing games of interest in the field of virtual public opinion. In order to solve the current moral crisis that is becoming more evil, we should conduct a wide range of moral self-discipline and laws against social media and push forward the socialization of media.