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通过一篇报道结交北京精准企划与天津兰氏调味品公司的合作起源于我们去年7月在中国食品报发表的《调味酱竞争格局预示潜在的市场商机》文章。文章中我们认为,我国调味酱市场老干妈、阿香婆和李锦记等品牌处于领先的位置。老干妈、阿香婆和李锦记等知名调味酱品牌虽然有比较好的产品品质,但从产品品牌定位,目标市场选择,产品线架构,产品包装,传播口号到品牌传播和市场推广等方面的策略均表现一般,可以说调味酱市场目前是处在
Through a story, the cooperation between Beijing Precision Planning Co., Ltd. and Tianjin Ranks Seasoning Company originated from our article “The Potential Market Opportunities for Seasoning Sauces” promulgated by China Food News in July last year. In the article, we believe that our country sauces market Laoganma, A Xiang Po and Lee Kum Kee and other brands in a leading position. Laoganma, A Xiang Po and Lee Kum Kee and other well-known sauce brands have better product quality, but from product brand positioning, target market selection, product line structure, product packaging, communication slogan to brand communication and marketing Strategies are generally performance, it can be said that the sauce market is currently in place