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招投标在大中型水泥企业的销售业务中已经成为重要的部分,随着未来大宗材料采购的正规化,招投标对水泥企业销售的影响力还会增加。在水泥企业的招投标活动中,利用销售行为学理论作为行为支撑,围绕商战九字诀开展销售工作,将会大大提升招投标的成功概率。
Bidding has become an important part of the sales business of large and medium-sized cement companies. With the formalization of procurement of bulk materials in the future, the impact of bidding and tendering on the sales of cement enterprises will also increase. In the bidding and tendering activities of cement enterprises, the use of sales behavior theory as a behavioral support, around the business tactics to develop sales tactics, will greatly enhance the probability of success of bidding.