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电视广告作为商品信息的一种重要传播方式,在我国出现只有几十年的历史,但已经经历了从推销商品到推销服务、推销观念的过渡,并逐渐形成了一种高层次的亚文化形式——电视广告文化。这种文化形态的隐态信息对受众的深层影响也日益引起人们的重视。
As an important mode of communication of product information, television advertisement appeared in our country for only a few decades, but it has undergone a transition from selling goods to selling services and selling ideas, and has gradually formed a high-level subculture - TV advertising culture. This kind of cultural form of the implicit information on the audience’s deep influence also increasingly attracted people’s attention.