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文化本质的创造性决定了文化原创力研究是推进大型文化企业建设的重要突破口。文化原创力发挥有赖于内外环境的建设,而充满活力的文化体制是保障文化原创力作用发挥,推进大型文化企业建设的有效途径。文化创意产业是文化原创力发挥的有效形式,是大型文化企业建设可资利用的模式。提升文化企业的文化价值管理理念是发挥文化原创力作用在管理上的表现,并最终决定文化企业的规模与生命力。
The creative nature of culture determines that the study of cultural originality is an important breakthrough in promoting the construction of large-scale cultural enterprises. Cultural originality depends on the internal and external environment, and a vibrant cultural system is an effective way to ensure that cultural originality plays a role in promoting and building large-scale cultural enterprises. Cultural and creative industries are an effective form of cultural originality and an affordable mode of construction for large-scale cultural enterprises. To enhance the cultural value of cultural enterprises management concept is to play the role of cultural originality in the management of the performance, and ultimately determine the size and vitality of cultural enterprises.