色彩作为世界性语言,由于其具有视觉美感、能够塑造性格等特点已成为影响消费者购买决策的一个重要因素。2010年11月24日,由恒源祥集团彩羊产业主办的首届“品牌与色彩”论坛在北京新闻大厦隆重召开。品牌与色彩的关系这对于中国营销界来说是个新鲜的话题,但是在国外,很早就有人开始研究品牌 Color, as a worldwide language, has become an important factor influencing consumers’ purchasing decisions due to its visual beauty and personality. On November 24, 2010, the first “Brand and Color” forum hosted by Hengyuanxiang Group’s Color Sheep Industry was grandly held in Beijing News Building. The relationship between the brand and color This is a new topic for the Chinese marketing community, but abroad, very early people began to study the brand