VR技术的应用在最近两年来获得了前所未有的关注,2016年常被称为VR爆发元年,一些概念性的VR产品也开始走到前台,目前,VR技术的被休闲娱乐业界普遍看好,而旅游开发作为休闲娱乐的一种重要业态,必然受到VR技术应用的深远影响,本文通过分析VR技术的基本特征和应用现状,提出我国旅游开发中如何正确看待和引入VR技术,使之成为助力旅游景区创新和增强游客体验的有效工具。 The application of VR technology has gained unprecedented attention in recent two years. 2016 is often called the first year of VR burst. Some conceptual VR products are also coming to the foreground. At present, the VR technology is generally favored by the entertainment industry, As an important format of leisure and entertainment, tourism development must be far-reachingly affected by the application of VR technology. In this paper, by analyzing the basic characteristics and application status of VR technology, this paper puts forward how to correctly view and introduce VR technology in the development of tourism in our country, Scenic innovation and enhance the tourist experience an effective tool.