旅游目的地营销系统(Destination Marketing System,简称DMS)是由政府主导、企业参与建设的一种旅游信息化应用系统,为整合目的地所有资源和满足旅游者个性化需求提供了一个完整的解决方案。在信息全球化背景下,我国各地政府都加紧建设旅游网站,希望通过网络媒体方式宣传各地的旅游景点、酒店、美食和特色文化,吸引更多游客前来旅游,达到 Destination Marketing System (DMS) is a tourism informatization application system dominated by the government and involved in the construction of enterprises. It provides a complete solution for integrating all the resources of destinations and meeting the individual needs of tourists. . In the context of information globalization, all local governments in China are stepping up their efforts to build tourism websites. They hope that all tourist attractions, hotels, cuisine and special culture will be advertised through online media to attract more tourists to come to visit