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旅游纪念品是旅游地购物品中不可或缺的一部分,它是旅游地的活广告,是旅游者美好回忆的载体,具有很大的发展潜力。宜宾的旅游纪念品发展远跟不上发达国家和地区,本文将对宜宾旅游纪念品的现状进行分析,并提出相应的旅游纪念品开发策略。
Tourist souvenirs are an indispensable part of shopping items in tourist destinations. They are live advertisements of tourist destinations, carriers of beautiful memories of tourists, and have great potential for development. Yibin tourist souvenirs far behind the development of developed countries and regions, this article will analyze the status quo Yibin tourist souvenirs, and put forward the corresponding tourism souvenir development strategy.