设计心理学是建立在心理学基础之上的,是通过设计激发出人们的心理状态或潜意识的一门理论学科。它是设计对社会以及对社会个体所产生的心理反应,反过来再作用于设计上,使观者不经意的接受心理暗示,对该设计产生强烈的认同感。现如今许多的设计领域都涉及到心理学如视听艺术、平面设计、园林设计等。 Design psychology is built on the basis of psychology, through the design to stimulate people’s mental state or subconscious a theoretical discipline. It is designed to social and social individual psychological reaction, and then act on the design, so that viewers inadvertently accept the psychological implications of the design have a strong sense of identity. Nowadays many design fields involve psychology such as audio-visual art, graphic design, garden design and so on.