目前,我国的保险市场正在从快速扩张型向理性规范型转变,无论是内部管理,还是市场经营,都在逐步融入到国际一体化经济浪潮当中,经受着国际化市场的检验。在这种情况下,如何搞好诚信建设,确保保险企业经营的规范性,是保险商家面临的重要课题。怎样在保险企业运用好诚信原则,使诚信为本成为员工的自觉行动呢?笔者认为应从以下几个方面加以努力。抓思想道德建设,提高员工诚实守信自觉意识 At present, China’s insurance market is shifting from a rapidly expanding type to a rational and normative type. Both internal management and market management are gradually integrating themselves into the wave of international economic integration and have stood the test of the international market. Under such circumstances, how to do a good job in building good faith and ensure the normative nature of insurance business is an important issue for insurance businesses. How to use the principle of good faith in insurance companies, so that the integrity-based employees become conscious action? I believe that should be from the following aspects to work hard. Grasp the ideological and moral construction, improve staff’s honesty and trustworthiness consciousness