有人说，广告业是否发达标志着一个国家经济发展的程度。越来越多的企业家也认识到：广告宣传是实现企业市场营销战略的一个重要手段。的确，广告正面的影响，谁也不可否认。问题是那愈来愈多的名不符实、夸大其辞的虚假广告，如今已泛滥成灾，令广大消费者大上其当，叫苦不迭? Some people say that whether the advertising industry is developed or not indicates the degree of economic development of a country. More and more entrepreneurs also realize that advertising is an important means to achieve corporate marketing strategy. Indeed, no one can deny the impact of advertising. The problem is that more and more false advertisements that are inaccurate and exaggerated have now been flooded, causing consumers to become overwhelmed and complaining.