公关专题活动是指有目的策划的、有确定主题的活动，亦称作公共关系特殊事件，它是在确定一个明确主题的基础之上，围绕这一主题而设计的一系列具体的活动内容和活动方式．如果把企业的公共关系工作比做一部在社会舞台上演出的话剧，那么其中激动人心的高潮便是精心策划的公共 The PR activity is a purpose-planned, well-defined activity, also known as a special event on public relations. It is based on a clear theme, a series of specific activities designed around this theme and Activities. If we compare the work of public relations in a company to a drama that performs on the social stage, then the most exciting of these is the well-planned public