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2003年初,韩国经济新闻社与亚洲最权威的品牌战略咨询公司 Metabranding 准备邀请中国的品牌战略专家为韩国的企业演讲,他们委托我进行挑选。趁到中国进行学术交流之际,我在上海书城买了几本有关品牌战略的书籍,进行仔细比较。发现翁先生的《本土品牌战略》,具有极强的原创性,是在深刻总结自身十多年实战经验的基础上提炼出来的品牌管理理论体系。更打动我的是:杰信是海信、夏新品牌战略的主要规划者,Hisense (?)信 AMO(?)新在品牌上的成功是韩国企业非常认同的。
In early 2003, KPCA and Metabranding, Asia’s most authoritative brand strategy consulting firm, were prepared to invite Chinese brand strategy specialists to give speeches to Korean companies, who commissioned me to select them. Taking advantage of the academic exchange in China, I bought a few bookstores about brand strategy in Shanghai Book City for a careful comparison. Found that Mr. Weng’s “local brand strategy,” has a very strong originality, is a profound summary of its more than 10 years of practical experience based on refined brand management theory system. More impressed me is: Jiexin is Hisense, Amoi brand strategy of the main planner, Hisense letter AMO (?) The success of the new brand is very much agreed with Korean companies.