论文部分内容阅读
宝马集团正在进行范围广泛的投资,用以支持其强劲的产品和市场攻势。仅在2001年,就批准了34亿欧元用来发展和扩充工厂建设。这些资金是今后六年计划投资160亿欧元的一部分。用子同期产品开发的100亿欧元也列入了计划。负责产品的宝马集团董事诺伯特雷瑟夫博士解释说:“2001年批准的34亿欧元投资将为我们的产品及市场营销攻势提供坚实的基础。工厂基础建设是在今后六年内获得营业额及
BMW Group is making a wide range of investments to support its strong product and market offensive. In 2001 alone, € 3.4 billion was approved for the development and expansion of the plant. These funds are part of a planned € 16 billion investment over the next six years. The same period of development with the product of 10 billion euros also included in the plan. Dr. Norbert Reesef, BMW Group Director responsible for the products, explained: ”The € 3.4 billion investment approved in 2001 will provide a solid foundation for our product and marketing offensive. Plant infrastructure is open for business within the next six years Amount and