如果说西方文化重“实”，那么，东方文化则往往偏重于“名”，所谓“名正则言顺”是也。对新时期商业文化的提倡和培育，一些国人便打出“儒商”的名号，且得到社会上不少人的认同，至于“儒商”的儒，究竟与作为一种思想体系的传统儒学有无冲突，本质有何区别等，却乏人探究? If we say that western culture emphasizes “real”, then oriental culture tends to emphasize “name”. The so-called “name is fair and proper” is also true. In the promotion and cultivation of commercial culture in the new era, some Chinese people have hit the name of “Confucian traders,” and they have been recognized by many people in society. As for Confucianism, Confucianism and Confucianism, as a system of traditional Confucianism, Whether there is conflict, what is the difference between the essence, but no one to explore?