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信息化的高速发展改变了思想文化宣传的传播模式,从互联网到移动互联,“自媒体”代替“大众传播”掀开信息传播历史的新纪元,思想文化宣传工作应该迅速适应信息时代新变化,转变传播观念,创新传播手段,主动参与网上网下的舆论场,增强思想宣传效果,引导舆论方向。
The rapid development of informatization has changed the mode of dissemination of ideological and cultural propaganda. From the Internet to the mobile internet, the “media” instead of “mass media” has opened a new era in the history of information dissemination. Ideological and cultural propaganda work should be promptly adapted to the information age New changes, change the concept of communication, innovative means of communication, take the initiative to participate in online media under the net, enhance the effectiveness of ideological propaganda, guide the direction of public opinion.