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本文结合作者的工作实践就如何用严肃的新闻态度构建新闻主播健康的文化品位进行了较为深入的探讨。文章通过新闻主播的个性化是满足新闻报道形式日益多样化和打造名牌新闻栏目、提高收视率、应对媒体竞争的需要;新闻主播在追求个性化的同时不能丢掉严肃的新闻态度;坚定的政治素养、坚实的业务功底、良好的文化底蕴是新闻主播从胜利走向辉煌的三大法宝这三个方面进行深入探讨,对播音员主持人的实践工作具有较强的理论指导意义。
In this paper, the writer’s work practice on how to use serious news attitude to build the newscaster healthy cultural taste for a more in-depth discussion. The article through the news anchor personalization is to meet the increasingly diversified forms of news reports and build brand news section, to improve ratings, to meet the needs of the media competition; news anchors in the pursuit of individuality can not lose serious news attitude; firm political literacy A solid business foundation and a good cultural foundation are the three aspects that the news anchor can carry out in depth through the three magic weapons from victory to glory and have strong theoretical guidance to the practice of the announcer presenters.