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植入式广告在影视和网络游戏中渐入佳境,而在广播中尚待开发,有关广播的植入式广告的理论探讨还是空白。本文针对植入式广告在广播中的运用进行了探讨,并提出实务过程中需要注意和解决的问题。
Implanted ads are getting better and better in the field of video and online games, but have yet to be developed in the broadcast. The theoretical discussion about the broadcast implanted ads is still blank. This paper discusses the application of implantable advertisement in broadcasting and puts forward the problems that need attention and solution in the practical process.