电子商务的兴起 电子商务,从狭义上讲是指政府,企业和个人利用现代电子计算机与网络技术实现商业交换和行政管理的全过程从广义上说,它的本质是建立一种全社会的“网络计算环境”或“数字化神经系统”,以实现信息资源在国民经济和大众生活中的全方位应用。电子商务基于信息社会,它的根本优势在于直接性,信息的流动从企业直接流向企业和消费者,节省了传统工业体系和商业过程中不必要的物耗和浪费,从而提高了社会的福利水平。 世纪之交的电子商务发展有其显著特征。本世 The rise of e-commerce E-commerce, narrowly refers to the government, enterprises and individuals using modern electronic computers and network technology to achieve the entire process of commercial exchange and administration In a broad sense, its essence is to establish a society as a whole “ Network computing environment ”or“ digital nervous system ”in order to achieve the full application of information resources in the national economy and public life. E-commerce is based on the information society. Its fundamental advantage lies in the directness, the flow of information flows directly from enterprises to enterprises and consumers, saving unnecessary consumption of materials and wastes in the traditional industrial systems and commercial processes, thus raising the social welfare level. The development of e-commerce at the turn of the century has its own salient features. This world