地球村(Global Village) 加拿大传播学者麦克卢汉(Marshall Macluhan,1911—1980)提出的概念。1968年麦克卢汉在他出版的《地球村里的战争》一书中第一次使用了地球村这个概念,后来又在《地球村》等论著中阐述了他的地球村的思想。他认为由于电视等电子媒介的诞生,以及通信卫生、喷气飞机、电子计算机的出现和广泛使用,使世界各地的人们之间的时空距离骤然缩短,改变了人与人、人与世界的关系。整个人类社会重新 Global Village’s Canadian communications scholar Marshall Macluhan (1911-1980) put forward the concept. In 1968, McLuhan used the concept of global village for the first time in his book The War in the Earth Village, and later elaborated his idea of ​​global village in such works as “Global Village.” He believes that because of the birth of electronic media such as television and the emergence and widespread use of communications and health, jet aircraft and electronic computers, the space-time distance between people in various parts of the world has suddenly shortened, changing the relationship between people, people and the world. The whole human society is renewed