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本文运用民族志的研究方法,对云南郑营农村进行了持续性的观察,通过田野观察和深度访谈得到了大量的传播现状资料。经过研究,得出以下三个结论:1、电视是乡村社区最为主要的大众传播媒介;2、在乡村社区中,人际传播依然发挥最为重要的传播功能;3、消费文化对乡村社区有影响,但并不显著。
In this paper, ethnographic research methods were used to carry out a continuous observation of the villages of Zhengying in Yunnan Province. Through field observation and in-depth interviews, a lot of information on the status of the dissemination was obtained. After research, we can draw the following three conclusions: 1, TV is the most important mass media in rural communities; 2, in rural communities, interpersonal communication still plays the most important communication function; 3, consumer culture has an impact on rural communities, But not significant.