进入90年代,中国报界最值得关注的现象,是报纸经营方式发生了根本转变.“面向市场”成为一句响亮的口号并被付诸实施、这种转变.与经济界的市场营销理论从传统到现代的发展,即从生产观念到市场观念、亦即以生产为中心到以市场为中心的发展轨迹是完全一致的.因此,我们可以认为,市场营销理论对报纸的经营运作实在不无借鉴意义. In the 1990s, the most noteworthy phenomenon in the Chinese press was a fundamental shift in the mode of operation of the newspapers. “Market-oriented” became a loud slogan and was put into practice, a change from the traditional marketing theory in the economic field To modern development, that is, from the production concept to the market concept, that is, the production-centered to market-centered development trajectory is exactly the same. Therefore, we can think that the marketing theory of newspapers and magazines operation and management are indeed without exception significance.