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广告业作为知识、科技与人才密集的行业,其发展水平是一个国家或地区综合经济实力和社会文化质量的重要反映。改革开放以来,湖南省的广告业发展迅速,已跻身中部地区前五强。本文从湖南省广告业的不同周期入手,从经济发展、产业结构与消费市场、广告市场构成等角度,研究了湖南省广告业发展与经济的关联性。
As an industry with intensive knowledge, technology and talent, the level of its development is an important reflection of the comprehensive economic strength and social and cultural quality of a country or region. Since the reform and opening up, the advertising industry in Hunan Province has developed rapidly and has become one of the top five in the central region. This paper starts with the different periods of advertising industry in Hunan Province and studies the relationship between the development of advertising industry and economy in Hunan Province from the aspects of economic development, industrial structure and consumer market, and the formation of advertising market.