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工商管理学是研究讨论盈利性组织及企业经营活动的管理过程相关理论、技术与方法的科学,工商管理专业人才是适用于社会各个经营管理活动体系中的行为主体,基于当下就业压力的现实,培养具有就业能力的工商管理人才缺乏有力推动力,产生许多发展停滞不前的共性问题,增强工商管理专业人才的实践操作性,工商管理专业必须向创业型人才培养模式迈进。
Business Administration is a science and business management professional who studies and discusses theories, technologies and methods related to the management process of profit-making organizations and enterprises’ management activities. The professionals in business administration are the actors that are applicable to various management activities in the society. Based on the reality of the current employment pressure, The lack of strong motivation for the development of employable business and management personnel, resulting in many stagnant development of common problems and enhance the practical operation of business management professionals, business management professionals must move toward entrepreneurial personnel training mode.