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2004年10月19日,福田欧曼·欧康杯全国卡车大赛总决赛如期在北京拉开战幕。进入总决赛的16名选手在赛场上龙争虎斗,不但展示了他们精湛的车技,更展示了福田汽车欧曼重卡卓越的性能。经过几个小时对欧曼重卡严酷的考验,不管是场上的选手还是场下的观众,最后几乎都汇聚成一种声音——欧曼重卡,性能真好。福田欧曼,一个诞生不满3年的汽车品牌,不但在起步时便喊出了“与世界同步”的口号,更以超卓的胆识,把自己的产品放到对汽车品质要求极其严格的卡车大赛中接受检验。经受了卡车大赛苛刻考验的欧曼胜利了,而在激烈的市场竞争中,欧曼卡车霸气决不输于赛场。经过2002—2004不到3年的发展,月销售量已超过在国内有几十年历史的同类企业,连续3月仅次于一汽和东风,截至2004年9月,福田欧曼完成销售已超过3.2万辆,同比增长超过200%。这是福田欧曼理念的胜利,“赛场上的胜利”推动着“市场上的胜利”,“市场上的胜利”支持着“赛场上的胜利”,二者相互辉映。那么,福田欧曼是怎样从市场上的胜利走向赛场,再从赛场上的胜利走向市场的呢,本刊予以特别关注。
October 19, 2004, Fukuda Auman Oukan National Truck Race Finals scheduled kick-off in Beijing as scheduled. Into the finals of the 16 players fought in the arena, not only showcased their superb car technology, but also shows the excellent performance of Foton Auman heavy truck. After a few hours on the harsh test of Auman heavy truck, whether the players on the pitch or the audience under the field, the final almost all converged into a voice - Auman heavy truck, good performance. Fukuda Auman, a less than 3-year-old auto brand, not only shouted the slogan of “synchronizing with the world” at the start, but also put his products in a truck race with extremely strict requirements on automobile quality In the test. Underwent the harsh test of truck competition in Auman, and in the fierce market competition, the Auman truck never lost in the game domineering. After 2002-2004 less than 3 years of development, the monthly sales volume has surpassed that of similar enterprises in China for several decades, ranking second only to FAW and Dongfeng in March. As of September 2004, sales of Foton Auman have exceeded 32,000, an increase of more than 200% over the same period of last year. This is the victory of Futian Auman’s philosophy. “Victory on the track” promotes “victory on the market.” “Victory on the market” supports “victory on the track.” The two are mutually reinforcing. So, Futian Auman is how to move from the victory of the market to the track, and then from the victory of the game to market it, this issue to pay special attention.