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1994年,积分的概念进入中国。经历十几年的发展,目前已有众多企业推出积分计划并将积分计划推向联盟。客户积分是商家为了维系客户关系而设置的与核心业务合作程度有关的表现形式。客户积分可以直接反映客户与商家之间的合作紧密程度,积分越高,商家与客户的联系越紧密,商家的回馈力度就越大。积分作为一种结算方式,不仅可以维系客户,还可以对客户细分从而实现精细化营销。积分是B2C结算手段之一,相比电子货币,积分更容易获得用户的真实消费累积信息。积分可以记录用户的多种生活轨迹,用户的大额支付、现金支付、非交易类活动等行为都可以通过积分计划记录。
In 1994, the concept of integral entered China. Experienced more than a decade of development, there are many companies have introduced credit plans and points plan to the alliance. Customer credit is a form of business-related representation of a business set by a business in order to maintain customer relationships. Customer points can directly reflect the close cooperation between customers and businesses, the higher the points, the closer the business and customer contact, the greater the business feedback. As a method of settlement, points can not only maintain customers, but also subdivide customers in order to achieve refined marketing. Integral is one of the means of B2C settlement, compared to electronic money, points more easy to get the user’s real consumer cumulative information. Points can record the user’s multiple life trajectory, the user’s large payments, cash payments, non-trading activities and other activities can be recorded through the points plan.