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前些天,发行部拿来了2016年第一期的杂志印数。数字并不喜人,本就在意料之中,自然也就没有了太多情绪起伏。这两年,传统的纸质媒体一片唱衰,曾经畅销的报纸、期刊的发行量跌得比股市还惨,一些很出名的杂志宣布停刊,比如《心理月刊》、《健康之友》等。现在,每一位身在传统媒体的同仁都感觉陷于寒冬,既看不到希望,又无处可以取暖,颇有些心灰意冷。作为传统媒体中一个小小的个体,我们自然也很难独善其身。虽然每天还会接到一些询问订刊的电话,甚至也有读者亲自上门购买,但从发行渠道回馈来
A few days ago, the issue of the magazine took the first issue of 2016 magazines. The figures are not good, this is expected, naturally there is not too much emotional ups and downs. In the past two years, the traditional paper-based media has been in decline. The best-selling newspapers and journals have fallen even worse than the stock market. Some well-known magazines have announced the cessation of their publication, such as “Psychological Monthly” and “Friends of Health.” Now, everybody in the traditional media feels trapped in winter. There is no hope but no place for warmth. It is rather frustrating. As a small individual in traditional media, it is naturally hard for us to be unique. Although every day will receive some phone calls asking for an order, and even some readers come to buy, but from the distribution channel back