本文以国内最大、最具有代表性的文摘类杂志《读者》为例探讨传统文摘类杂志在信息传播的数字化浪潮中面临新媒体冲击、读者需求改变、内部竞争加剧等挑战,同时也获得了诸如网络信息泛滥,媒介融合以及数字传播等因素带来的系列发展机遇。最后,通过具体的分析得出传统文摘类杂志在数字化环境中的三则生存之道:粗粮做细,呈现数字时代的文摘精品;与新媒体融合,呈现多种表现形式;利用新技术,实现品牌形象树立。 In this paper, we take “Reader”, the largest and most representative digest magazine in our country as an example to discuss the challenge of new media impact, readers’ needs change and internal competition in the digital tide of information dissemination in traditional abstracts. At the same time, Network information flooding, media convergence and digital communications and other factors brought a series of development opportunities. Finally, through concrete analysis, we can draw the conclusion that the traditional abstracts of magazines survive in the digitized environment: the coarse grains are fine and the abstracts in the digital age are presented; the new media is combined with various forms of presentation; the new technologies are used to realize Establish brand image