当今世界,发达国家已进入后工业化社会和信息化时代,文化的发展与经济、科技的发展全面交融,文化消费在人们的生活消费中占有相当大的比重,文化产业成为发达国家重要的经济增长动力,文化竞争力成为衡量综合国力的重要因素。党的十六大报告明确提出了发展中国文化产业的战略构想 In today’s world, the developed countries have entered the era of post-industrialization and informationization. The development of culture is fully integrated with the development of economy and science and technology. Cultural consumption accounts for a large proportion of people’s living expenses. The cultural industry has become an important economic growth in developed countries Motivation and cultural competitiveness have become important factors in measuring overall national strength. The report of the 16th CPC National Congress clearly put forward the strategic concept of developing China’s cultural industry