一、加强节目策划 明确市场定位 占有市场、赢得受众,是媒介的必然选择。而占有市场、赢得受众的第一步就是栏目的准确定位。随着向现代社会的转型,受众群体分化与多元趋势越来越显著,群体细分化势必带来相关兴趣和信息需求分化,新闻媒介由“大众”走向“分众”,市场细分与定位日益重要。 First, to strengthen the planning of programs Clear market positioning Possession of the market, to win the audience, is the inevitable choice of the media. The possession of the market, the audience to win the first step is to accurately locate the column. As the transition to modern society, the audience differentiation and pluralistic trend is more and more significant, group segmentation is bound to bring related interest and information needs differentiation, the news media by the “mass” to “Focus”, the market segmentation and positioning increasingly important.