快餐店中国广告有一个根深蒂固的恶疾,就是标榜“快,还要再快。”大部分客户都被随处可见的快餐店惯坏了,什么事情都要求“立等可取”。于是广告人写工作简报要快、想点子要快、交稿要快、说话要快、拍片要快、剪片要快、吃饭要快、上厕所要快……总之,能怎么快就怎么快。其实,慢工出细活并非只是懒人的托 Fast-food restaurants in China have a deep-rooted evil in advertising, is advertised as “fast, but also faster.” Most customers are spoiled by fast-food restaurants everywhere, and everything requires “just as desirable.” So advertisers to write a briefing to work faster, think of ideas to be faster, faster delivery, talk faster, faster filming, cutting fast, fast food, the toilet to be fast ... ... In short, how fast how fast . In fact, jogging work is not just lazy care