近年来,我国电视女性频道的发展引人注目。2005年8月,长沙电视台长沙女性频道在北京开通,继武汉以后又增加了一个覆盖城市。广西卫视自从定位女性频道后,收视率不断攀升,2006年第一季度已跃居省级卫视第5位。在女性频道逐渐进入观众视野的同时,各种生存的隐忧和困难的挑战也随 In recent years, the development of television channels in China has attracted attention. In August 2005, the Changsha channel of Changsha TV station was opened in Beijing and another city was added after Wuhan. Since the positioning of the female channel in Guangxi TV, the audience rating has been on the rise. In the first quarter of 2006, it has leapt to the fifth provincial satellite TV station. While the female channel gradually enters the audience’s perspective, the challenges and difficulties of various survival also follow