随着网络时代的到来,我国酒店的营销理念及发展战略也随互联网的发展而发生巨大的变化。本文首先就网络时代下,我国酒店面临的发展问题展开讨论,进而深入分析酒店为取得长远发展应采取的有效战略。 With the advent of the Internet age, the marketing idea and development strategy of China’s hotels have undergone tremendous changes with the development of the Internet. This article begins with a discussion on the development issues facing hotels in our country under the Internet age, and then analyzes in depth the effective strategies that hotels should adopt in order to achieve long-term development.