四、理论联系实际问题解答 2.制定企业竞争战略时对竞争者分析的方法 (1)确定企业的竞争者。从行业竞争观点来看,竞争者是那些提供与本企业相同或相似产品和服务的企业。从市场观点分析,企业的竞争者是指那些力求满足相同的顾客需要或服务于同一顾客群的企业,甚至还 Fourth, the theory of practical problems to answer 2. The development of enterprise competitive strategy analysis of competitors (1) to determine the business of competitors. From an industry competition perspective, competitors are those that provide the same or similar products and services as the business. From the market point of view, business competitors are those who seek to meet the same customer needs or serve the same customer base of the business, and even