发行部同事让我给订阅的读者写个新年致辞,不知怎么,一下子就想起去年12月写过的《改变2006》来。倒不是得意那几百字,而是感叹这一年中着实变化良多。算上这一期,8本改版后的杂志放在面前,心里仍是有些忐忑。说起改版这事儿,想必老读者也能同我一样如数家珍般道来。四年前,我们曾经连续几期请摄影师和名模拍摄封面、大片,这是在当时只有时尚类杂志才这么干的事儿,我们这一帮整天琢磨科技产品的人在同以前完全不一样的工作中找到了新乐趣。可养眼的杂志却并不那么讨好观众,“我们要看产品,不是美女!”这让我们从自得其乐中惊醒! 问题来了,我们究竟要把什么呈现给读者?作为一本专注于科技与产品的杂志,我们要回归产品本身,以有限的纸张充分展现产品的魅力,提供更多的信息与使用心得,令阅者获益。那种以几乎半本杂志的美女图片来满足所谓视觉享受的做法,在今天看来仍是对宝贵纸张的谋杀和对读者的玩弄,惟一的好处只是讨好了广告客户,读者究竟能从中获得多少资讯反而不重要了。 Someone in the circulation department asked me to write a New Year’s speech to subscribers, and somehow I remembered “Change 2006” written in December last year. Instead of being proud of those few hundred words, I lamented the fact that this year has indeed changed a lot. Counting this issue, 8 after the revision of the magazine on the front, my heart is still some staggering. Talking about the revision of this thing, presumably the same old readers can also be like the number of precious like. Four years ago, we had invited several photographers and supermodel filming cover, blockbuster, which was only the case of fashion magazines was doing so, our group of people pondering technology products all day long in the same Find new fun in the same job. The eye-opening magazine does not please the audience so much, “We have to look at the product, not the beauty! ” This awakened us from our enjoyment! The question is, what exactly do we present to the reader? As a focus In technology and products magazines, we have to return to the product itself, with limited paper to fully display the charm of the product, to provide more information and experience, so that readers benefit. The way to satisfy the so-called visual enjoyment with almost half the beauty of a magazine’s picture is still the murder of precious paper and the use of the reader today. The only benefit is that advertisers and readers can get much from it Information is not important.