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数字影像技术自诞生之日起便以其绝对的优势进入到广告摄影领域,数字影像处理技术与摄影创作的融合使当今的广告摄影作品能够进入更高的艺术层次。本文立足于广告摄影的客观实际,站在全局的角度,用发展的眼光阐述当今数字影像技术在广告摄影中的应用,分析了数字影像技术给现代广告摄影带来的诸多便利、给摄影理念等方面带来的深远影响。
Since its birth, digital imaging technology has entered the field of advertising photography with its absolute advantage. The integration of digital image processing technology and photography makes today’s advertising photography works into a higher artistic level. Based on the objective reality of advertising photography, this article illustrates the application of digital image technology in advertising photography from the perspective of development, analyzes the convenience brought by digital imaging technology to modern advertising photography, Far-reaching impact.